Abstract
How can research team in R&D center to enhance technology application and marketing process to create value for technology is an important issue for technology management. This research explores the role of institutional environment on enhancing innovative team’s technology application and marketing. This study adopts case study research method and takes research domestic research center as an example. Through collecting domestic and foreign research papers, case data, interviews this study and analyzes the key factors for the institutional environment and design. The institutional environment and design model is developed using the innovative team in research center as an analysis unit to discuss the influence of the key factors for institutional environment and design on the process of technology application and marketing. The model is also used to explore the role of institutional environment on enhancing technology application and marketing in domestic research center.