Abstract
With the development of technology and the popularity of Internet, the access of knowledge is no longer limited to books. Learning activities are no longer confined to the classroom. The boundary of disciplines are no longer divided crisply. Learning activities are diversified and exciting. In classroom, the interactions between students and professors are no longer one way, the engagement of the students is getting important. As the cradle of nurturing future talent campus, what challenges will a university face under this trend? What kind of innovation opportunities point should it seize? This study took National Tsing Hua University as the research field. The research process undertook Double Diamond service design process developed by 2005 British Design Association. It consists four stages: discover, define, develop, and deliver. Through the process, the study used the service design tools to explore the research field. In the discovery stage, in addition to collecting relevant secondary literature, interviews were also held. 25 undergraduate students were interviewed to understand the current university learning activities. During the definition phase, the collected interview data about students’ learning activities were compiled, and analyzed using the Activity Theory. We defined four different types of personas in conducting their learning activities. In the development stage, we invited the librarians of National Tsinghua University Library to participate in a service design workshop. According to the four defined learning activities personas, they collaborated to devise into four service prototypes. In the delivery stage, we interviewed the manager of reader’s service in National Tsinghua University Library to select the most suitable service prototype as the target service that the library would plan in future. In addition to realize the innovating learning activities of college students, this study can be also a case study of service innovation in an organization through service design.