Abstract
The concept of entrepreneurial university, contributing in economy and society, is more and more valued after reforming the related institutional contexts. Entrepreneurial universities take researches or knowledge as commercial value putted on the market. The literature emphasized more on how environment makes commercialization activities worked. However, there are less discussion on what kinds of the commercialization strategies in campus are. This research pay more attention to how to operate and integrate commercialization strategies in entrepreneurial universities, including, University-Industry collaboration, technology transfer, and business incubation, studied with data collection, interview, and case study to investigate NTHU and NCTU. We found that the commercialization strategies are deeply influenced by the environmental contexts. The ones in NTHU concentrating on academic excellence and faculty autonomy are driven by U-I collaboration. The ones in NCTU with high consensus of contributing industry are developed in patents, U-I collaboration, technology transfer, and business incubation in balance. The commercial strategy in entrepreneurial university should develop their characteristic by their background and different factors of environment. In addition, the strategy to put academic knowledge on the market should be revised by their environment and business strategies to approach their goal. Keyword: entrepreneurial university, commercialization strategies, technology transfer, University-Industry collaboration