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創造附加價值的服務轉型-以A公司為例
Thesis

創造附加價值的服務轉型-以A公司為例

鄭靜雅
Masters, 國立清華大學, 高階經營管理碩士在職專班
2016

Abstract

創新及改革 服務業的改變 創造附加價值 企業生命週期 服務轉型 innovation and reform changes of the service industry adding value creation enterprise life cycle service transformation
This study suggests create value-added cases of the literature related in different enterprises to propose the various methods of different industries in response to the trend of the times and investment environment changes, and facing the transformation of change. The observation of the industry going through the start-up period, growth period, recession period, it will inevitably face the growing stagnant period, so companies must do a good job in forecasting and management, innovation and change in order to maintain the competitive advantage. Innovation is the driving force for business growth, but there may be a risk of failure. Innovation must be considered for its economic value, and the value of innovation must be measured by the added value it generates. This study explores the changes in the environment and trends that affect the structure and business model of the industry and provides a variety of successful innovation case by increasing added value that must keep pace with the time of the transformation, and study the SME integrated innovation case of A company. This study confirms the necessity of the modern industry facing with severe challenges and innovation, and then discusses the connotation of innovation and added value with business model. This article concludes with a discussion of theory, practical implications, and future research recommendations.

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