Abstract
Taiwan semiconductor foundry industry has been an important place in Taiwan, in the early stage of fab foundry making the DRAM, EEPROM and consumer IC, with the rise of China and the Korean semiconductor industry, the industry has become very competitive and low margin. Since 2007 Apple released the first generation smartphone, completely change the way consumers use the phone as usual habit of this killer product, so that the world of mobile phones SPEC was re-defined indirect benefit to semiconductor-related industries such flourish, however, in recent years, mobile phone chip tends to gradually mature, the future market also began to focus electronic devices of vehicle, but also the chip design and process get more complex, customers demand increase, it faces the biggest issue is the product quality is relatively important. In this study, O company case, the company developed the product, whether it is a niche-type IC, automotive peripheral products or wearable products, the with the required specifications and complex needs of different customers have different designs, some products due to safety concerns, its specifications even higher than the general consumer products, in the face of various types of problems and challenges is our study items. To consider how its research cost, efficiency, quality factor, the efficiency to reduce costs and ensure quality, improve competitiveness, and the company reach customers win-win situation.