Abstract
In this thesis, we introduce the smart grid development status and smart meter technology trends and deployment status in the global market. And we further explore that Taiwan's IC design house in India will have opportunities to obtain business in smart meter market. As many countries continue to promote the development of smart grid related policies and beginning to invest in Advanced Metering Infrastructure, the importance of the Asia-Pacific market is increasingly gaining ground. In the Asia-Pacific market, India is another rapidly emerging market in addition to China. In this thesis, we take Prolific Technology as a case study. Through literature analysis, in-depth interviews, and five forces analysis, we present Indian market characteristic and conclude with competitive strategies for entering the smart meters industry. The strategy can be referred by other Taiwan's IC design houses when they are entering the India smart meters industry.