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台灣中小企業全球化產銷策略西進大陸投資規劃評估–案例:朝鯨(印刷設備)企業
Thesis

台灣中小企業全球化產銷策略西進大陸投資規劃評估–案例:朝鯨(印刷設備)企業

王勝利
Masters, National Tsing Hua University
2002

Abstract

印刷設備產業大陸投資規劃評估全球化產銷策略台灣中小企業 Graphic & Printing EquipmentInvestment of Mainland ChinaTaiwan Small & Medium Business
The planning of globalized production and marketing strategy for Taiwan Small and Medium Business to be invested in Mainland China.Case: Hexman Corporation (Graphic & Printing Equipments)Student: Wang Shen-li Advisor: Dr. Li Cheng-ChungNational Tsing Hua UniversityInstitute of Technology ManagementAbstractThis research explored to assess a planning of globalized production and marketing strategy for Taiwan Small and Medium Business to be invested in Mainland China. This study collected the industrial information and data to observe investment of graphic manufacturers how to operate a new site in Mainland China.Based on the observed evolution any paths of knowledge and globalization to be invested next to Mainland China. Further, the study explores production, marketing, labors, law and regulations, taxes and environment to be avoided and/or less risks.Key words: Graphic Equipment, Investment of Mainland China, Taiwan Small & Medium Business.

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