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台灣半導體製造商轉型為半導體通路商策略探討-以自有品牌分離式半導體元件公司為例
Thesis

台灣半導體製造商轉型為半導體通路商策略探討-以自有品牌分離式半導體元件公司為例

吳振豐
Masters, National Tsing Hua University
2004

Abstract

企業轉型外包三來一補三資企業 Enterprises transformationOutsourcingThree forms of processing and assembly operations and compensatory tradeForeign-Funded Enterprises, Joint -Venture Enterprises, Joint-Owned Enterprises.
To keep competition advantage, a company has to reevaluate the strategy assumption of the pass. Efficient management needs new ideology urgently. Currently, Taiwan semiconductor enterprises have their own peculiar resources and ability. Even for same industry environment, a company faces different management challenge. The business transform and outsourcing provide a resolution direction. Although for the pass, there are many outsourcing strategy researches for semiconductor and IC design industry. But, there are a few strategy researches for separated semiconductor component manufacturer transform to marketing channel companies. This research will discuss strategy application for Taiwan separated semiconductor component manufactory transform to marketing channel companies. By generalization and analysis of transforming management strategy and mode, providing research for semiconductor related industry. Also, looking forward to provide management strategy transform and outsourcing management mode for other industry. And to provide new value chain of company resources application, to accomplish strategy revolution purpose. This research try to provide whole structure, by real individual case study and real handling viewpoint to analysis company transform mental provision and to acknowledge company will transfer to mainland China, and to evaluate transforming management and get external resources. So we can really understand company transform process and outsourcing management, and what should be notice, what can learn and follow. This research concentrate to introduce for company applied transform strategy and outsourcing management, to analysis company transform and outsourcing key factor, and to research the affectedness and interface relation, finally to build a complete conclusion.

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