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台灣半導體通訊產業價值創新與競爭策略分析-以聯發科為例
Thesis

台灣半導體通訊產業價值創新與競爭策略分析-以聯發科為例

賴哲宏
Masters, 國立清華大學, 經營管理碩士在職專班
2012

Abstract

半導體通訊產業 價值創新 完整解決方案 Semiconductor communications industry the value of innovation complete solution
The semiconductor communications industry has long been dominated by the European and American manufacturers, because of this, Taiwan's manufacturers cut into this market has a certain degree of difficulty and barriers to entry. In recent years, due to the semiconductor manufacturing advances in technology and the rapid development of communication technology, Taiwan Semiconductor communication industry in terms of value innovation destructive innovative ways to quickly enter the market with a complete solution proposed to further expand the market share, while in 2G / 3G and 4G LTE place. The present study adopts MediaTek as an example to explore the Taiwan Semiconductor communication industry value innovation, competitive strategy and competitive advantage, and to further explore the synergy generated by mergers and acquisitions. This thesis uses related analysis tools such as Semiconductor Telecommunications industry market analysis, future development and competitive trends, internal and external competitive environment, the value of innovation and core competitiveness, the future strategic planning and layout for illustration, and points out the future development in this industry. Keywords:Semiconductor communications industry, the value of innovation, complete solution

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