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台灣國際觀光旅館存續因素分析-存續期間模型的運用
Thesis

台灣國際觀光旅館存續因素分析-存續期間模型的運用

史巨夫
Masters, 國立清華大學, 高階經營管理碩士在職專班
2012

Abstract

台灣國際觀光旅館存續因素分析
Abstract In the relevant documents of hotel industry economic analysis, most of them focus on the market competition and operating performance of tourism hotels, lodges and international tourist hotel. However, so far there has no study about factors to the duration of tourist hotel (or hotel) and how the tourist hotels compete with the others. We hereby apply the model of the duration commonly used in economic analysis to analyze the factors to the duration of the tourist hotel (or hotel) existed in 1998-2008. Our field research demostrates that the following factors have materially affected the duration of Taiwan international tourist hotel: location, business model, hotels age, market concentration, scale of operations..etc. Key words: International Taiwan Hotels, Market Competition, Duration Model

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