Abstract
ABSTRACT The cable television industry is growing rapidly developed in Taiwan recently. Not only it provides plenty channels for choice but also it wins people’s attention. Because of some factors, such as legislation, economics and industry advancement, it makes that the cable television industry has to adopt some strategies, such as horizontal-vertical integrated or M&A. The main purpose of this integration is to strengthen the result of there integrations will enhance enterprise’s competition on the local and global market. The purpose of this research is to investigate the integration strategy of cable television industry integrated strategy and its trend in the future in Taiwan. It adopts the method of, material analysis, the case study and the specialist interview. From the result, it brings up some principal integration trends which including, the trend of vertical-integration and M&A, the trend of the integration between the cable television and the communication industries, the trend of the coming of the digital TV era, and the trend of the improving of laws and regulations which will become more and more perfect in the future. ( Key-words: the cable television industry, medium integration, strategic alliance, business merge and acquisition )