Abstract
The system bond between Earth and Ecosystem is a lot complicated and delicate, it will imbalance if the global temperature rises up 2 Celsius degrees according to the indication of experts. Moreover, the new issue showed that the global warming risen up to 3.5 Celsius degrees in 2100 according to the latest World Energy Outlook of IEA in 2010. Meanwhile, the nuclear crisis in FUKUSHIMA in Japan does affect the environment of the world, it cause the controversial issue of reliance around all countries, the project of the ceasing about the nuclear in Germany is first made up. The Energy reuse is going to be the big issue among it as the permanent controversial package about global warming and environment. One of the green power industry is Solar Photonics Industry indicated in the plan of the green energy industry rising in Taiwan in 2009,although at that period was the shadow of economy recession around the world, Solar energy is still overwhelming all. With a great expectation, still many companies are putting great effort to this such as Taiwan Semiconductor Manufacturing Company (TSMC),AUO which process semi-conduct and panels. As at the primary fast developing period, Taiwan holds high quality technology and the background of manufacturing management, the new comers have to know how to build the most competitive position and how to get a great advantage in this category and this is the core issue of this research. AUO leading the most power on the first top four TFT-LCD in 2009 is the main case this time. In December in 2008, it devoted all resourced into Solar Energy, later it also manufactured Solar Power machines to Europe, and then create the duo-licensed Solar Power laboratory connected vertically developing in Taiwan- Total solution with differs from others. But compare with it in China, They are even more complete than Taiwan, European factories have to divert manufacture to China and they also set the image creation to be the main direction; so far they still are the most important market now in the world, at the meantime, they try to achieve the reasonable price in the even though the subordination from government no longer exsists, the market still stabilizes and develops regularily. By SWOT, we can analyze the four strategies : market development, brand-image creation, diversity of products,live up system itself and offer the references for AUO as the developing stategy on optic industry in the future. Key word…Solar Photovoltaic Industry、Resource-Based Theory…SWOT