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台灣射出成型模具廠在垂直整合浪潮下的因應之道
Thesis

台灣射出成型模具廠在垂直整合浪潮下的因應之道

徐正立
Masters, 國立清華大學, 高階經營管理碩士在職專班
2004

Abstract

垂直整合 模具產業 射出成型 因應之道 胖蝴蝶模型 Supply Chain Integration Mold Industry Plastic-Mold-Maker Strategy Fat Butterfly Model
From the Theory of dual-helix, two structures in the industry, minority of enterprises who integrate supply chain system and majority of inventors which focus on their own field, are replacing each other. With the growing of new technologies and the changing of management, the size of plastic-mold-maker becomes bigger and bigger. Like the theory of dual-helix, the way of mold-makers’ style is moving to the integrate side. Under this situation, the traditional mold-maker will meet some problems and difficulties as well. In order to find where their problems are and then how to deal with them, we did some research on literature reviews, surveys from 104 Taiwan’s plastic-mold-makers, and interviews from experts who came from industry, government and academic. Finally, we brought out a new fat butterfly.

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