Abstract
Taiwan's pharmaceutical market competition is very intense, the chain of pharmacies all efforts to expand the site, increase the number of stores, single-point pharmacy is trying to gain a firm foothold in the storm, to be a king in a small area. Large-scale chain of shops to expand the process of standardization and adequate capital makes the store large-scale open branches and leaves, but its core services are invariably changed to professional demand for lower medical equipment, cosmetics and other beauty products, and even hundreds of pits Of the pharmacy is only equipped with a licensed pharmacist, nor is it a rare situation. Prescription drugs to be prescribed by the physician prescription, health insurance pharmacy pharmacist swap, and then issued by the health insurance and pharmacy services, pharmacy revenue if only rely on prescription swap, it is likely to operate difficult, so the proportion of people's livelihood Improve is the inevitable trend, the move is just like poison to quench thirst, because the lower threshold, lower cost of personnel projects accounted for the more people, the more likely to become capital and marketing promotion of the Red Sea dispute. What is the so-called "pharmacy professional"? If you want to expand the process without losing the core value of the professional, not the more the more the market advantage. Under the serious regulations, the small chain pharmacy has no single point of human simplification advantage, and no consortium's capital advantage, but also has the joint purchasing bargaining power and the strategy to deal with the advantages of flexible, brand value is also slightly prototype what kind of business model and scale can pass the test of competition, is the main focus of this study.