Abstract
In recent years, the Flash Memory market grew up fast. In addition, the new application of NAND Flash was innovated unceasingly, its CAGR (Compound Annual Growth Rate) had like the same year DRAM growth speed, and has become the pivotal product in the semiconductor industry. The world wide semiconductor factories are optimistic on its future development. Hoped took advantage of this research to proposed the feasible management strategy for Taiwan Flash factories. Collecting data from second hand information, from global Flash memory industry fast transformation circumstance and the competition relations, This research will pursue the competitive advantage of future Taiwan Flash industry. By exploring a solid case in Taiwan to determine what the successful key factors are and provide some opinions for Taiwan’s companies to enter NAND flash industry. NOR Flash industry become more and more mature, the market growth tends to slowly. This research discovery, three important success key factors "patent", "technology" and " economies of scale" no longer are suitable for the NOR Flash management strategy. Now all Taiwan flash factories are almost the NOR Flash supplier, but their profit rate is not certainly worse than the international Flash factories. Counter- view, the international Flash factories built up newest advance technology, but they didn’t get good return from it. It is worth to think about what is the right strategy on NOR flash inductry. NAND Flash inductry need high investment & advance technology. The "patent", "technology" and " economies of scale" are only the basic requirement for new entrier. Beside, NAND Flash need strategic alliances to enhance competitiveness. At present, it is not suitable for Taiwan factories to invest NAND Flash development by themselves. This research suggestion, to refer same year Taiwan DRAM development course, the union of international Flash factories' advance technology and the Taiwan's experienced production technology and Taiwan integrity semiconductor industry chain, Taiwan had the opportunity to become global NAND the Flash important production place. Key Word : Flash Memory