Abstract
Online Game is now one of the recreational activities in Taiwan. In this market, the rate of homemade games is less than proxy games. The policymakers of Online Game companies choose by different considerations that the games are homemade or proxy, each has its operation model. By now, the market of these games goes gradually dull which means it is mature. And facing the growth of the mobile games, the structure of the industry will be different. What should Taiwanese Online Game companies do to attract game players and face the future market changing on the different choice of the policy? The three parts of this research are market tends, the preference of players, and the Game companies. By deeply interviewing these companies, we should know their policies and consideration. In the meantime, we can analyze the market tends and the preference of players. The Companies all consider that the homemade development is the source of competitiveness, so they are going this way aggressively. But comparing with the developing time of proxy products, homemade products takes a longer time to finish. This situation forces the companies to get agency of other games in order to fill the financing gap. The companies are all now working for the development of their own products and brand to expand the business abroad. And encountering the rise of mobile games, the companies are developing games different from those on the phone. Using the differences, they can find their position in this game market.