Abstract
Tea industry in Taiwan has been one of important economic resources since 1820. However, in the 1970’ tea industry underwent the challenges from globally economic environment and industry conditions, result in tea export performance had frustrated . Therefore,Taiwan tea industry lost its international competition advantage, then the government changed the tea selling strategy to focus on internal market and abandon the tea production industrialize. For now, customers of domestic society support tea selling well all over the country, however, a large number of low-priced imported tea heavily attack domestic low-priced tea market, tea industry can’t be steady forever. International trade and customer’s demand are unstable; tea industry in Taiwan probably has to take a trial of stern environmentAt the beginning of study Taiwan tea industry, we find the key factor is existing industry institution, because existing system makes the tea industry has to encounter some kind of predicament, look insight the tea industry we firmly believe existing system has strong related to evolution of industry institution, the answers of a lot of questions are all hidden in the historical incident deeply, “path dependence” emerges obviously in the history of tea industry development, therefore, the best method to explain tea industry present problem is try to research history. Tea industry in Taiwan is complex and tricky, so this research likes to explore the Taiwan tea industry by the” historical institution theory “, we want to find the answer from the historical action orbit of industry institution and international economy trade environment, attempt inferring and offering the origin cause of tea industry system., and discuss the environment of domestic tea industry., the impact form market conditional change., and the key factors of influence tea industry development.