Abstract
2011 Taiwan's financial and insurance industry income began to rise of GDP, due to Implementation of SFAS No.34 and meet the requirement of IFRS, both Taiwan and China signed the ECFA, and personal information protection Act amendment issues, have a positive impact for the promotion of investment in information technology applications. Coupled with the popularity of network communications, notebooks, mobile devices, Wireless Internet has replaced the traditional fixed-line Internet access mode. Faced with this market trend, the financial information service providers, that how to use the core competitiveness to find business opportunities and open up a new business model, and development within existing markets or create new markets and create a white space business model. The research is based on financial information services industry as an in-depth study of the topics discussed. This study is a case-by-case analysis, depth of analysis and discussion, the current situation and industrial competitiveness of the Taiwan financial information service vendors Case A company analysis. And explore literature through innovative business models through industry analysis, SWOT analysis, white space, and strategy simulation, getting the financial information service provider's business opportunities, the analysis of the feasibility of an innovative business model, as the proposed case the company's future business strategy. Keywords: financial information services industry, business model, industry analysis, innovative services, white space.