Abstract
Abstract Printed Circuit Board (PCB) is the key component for electronic products. Taiwan PCB industry can be dated back to 1969 when its 1st PCB shop “Ampex” was established by US PCB manufacturer in Taiwan. In 2011, Taiwan PCB manufactures hold total 6 spots on World Top 20 PCB manufactures as below Table after substantial growth in past 40 years, the most critical factors to support such a great achievement partially due to the cross strait collaborative strategy and manufacturing deployment between Taiwan and China and another factor is contributed to its well established supply chain. Chart I: World Top 20 PCB markers History Source: N.T. Information, 2012 For PCB supply chain, the major raw materials of PCB are copper clad laminate (CCL) and prepreg (PP) which exceed 30% of overall PCB cost. As the demand of lead-free soldering process and the call of halogen-free material, CCL manufacturers have become the leading role of this material evolution for having unique and different resin formulation and thus transformed the conventional price and capacity competition to differentiated competition. This research is to explore both the inner and outer environmental challenges on global laminate industry and then apply 5 Forces, SWOT analysis, both static and dynamic competitive theory, case study and financial analysis methods on the rapid growing CCL manufacturers in Taiwan such A, B and C companies to generate future growth strategy . Keywords: Copper clad laminate, printed circuit board, printed wiring board, operational excellence, growth strategy and competitive strategy