Logo image
台灣電子代工廠商持續成長、轉型及創造競爭優勢之研究:以A 公司為例之個案研究
Thesis

台灣電子代工廠商持續成長、轉型及創造競爭優勢之研究:以A 公司為例之個案研究

左俊官
Masters, 國立清華大學, 高階經營管理碩士在職專班
2016

Abstract

電子代工 筆記型電腦 紅色供應鏈 價值鍊 競爭優勢 EMS Notebook PC Red supply chain Value chain Competitive advantage
This research is based on the EMS (Electronic Manufacturing Services) company which annual revenue is more than NT100 Billion as case study, taking Taiwan EMS notebook computer manufacturers as the research object. It is worthwhile to study the design of how to establish a correct sense of operational direction and the relevant advantages of the strategy, so as to carry out the appropriate action plan implementation, in the low profit era to create profits and to keep growth. This study found that companies that are likely to continue to grow are required to drive two or three growth strategies, so that they can achieve revenue and profitable financial goal; and for EMS company, in addition to market penetration is a necessary growth measure, the development of business portfolio and M&Aa (mergers and acquisitions) is also an important growth measure to be considered. Regarding the relevant company's financial analysis, we observe the period year of 2011-2016, to check the relevant financial indicators to see the growth performance of enterprises; and to see whether the enterprise from the relevant resources and capabilities in the industry's value chain to achieve a differentiated distinction and create efficiency, flexibility and learning The "competitive advantage"; continued market penetration and business portfolio expansion, so as to continue to keep growth.

Metrics

1 Record Views

Details

Logo image