Abstract
According to Espicom Business Intelligence surveys, the medical device global market size was 224.1 Billion USD in 2009, and it is estimated to achieve 294.4 billion USD in 2014, the CAGR (Compound Annual Growth Rate) can be 7.3%. Besides that, more and more famous Taiwanese Electronics companies attracted to involve in medical device market are almost focusing on electronic medical devices because of that medical device industry belongs to high benefit return rate industries. Therefore, the issue is arising as the followings --- what are the main advantages of famous electronics companies to invest into medical device market? This research adopts case study to find out what are the case’ management strategies and future development trend by studying the diabetic diagnosis market which the case involved in at the first step, and then high light the challenges and management strategies that electronics companies planning to involved in medical device will be facing via studying the case. As the result, there are four main key points in the conclusion: 1. Companies can get family with products verification and quality management process to shorten the learning lead time via merger and acquisition strategies. 2. Key components expanded from code technology providing model helps companies cut in and position in the international medical device value chain. 3. Investing in innovative medical products R&D, it means tending towards high level medical device development 4. To broaden business size and increase the market share via merging other companies.