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台灣電感產業成長策略之探討—以AG公司為例
Thesis

台灣電感產業成長策略之探討—以AG公司為例

范良芳
Masters, 國立清華大學, 高階經營管理碩士在職專班
2006

Abstract

電感產業 Design In 策略 五力分析 價值鏈分析 Inductive component manufacture Design In strategy Five forces analysis Value chain analysis
This study examines the growing strategies of Taiwanese inductive component manufactures through the method of secondary data analysis. Five published companies were selected and evaluated via EPS, ROIC, Earning Quality Analysis. Base on methodologies of five forces analysis, SWOT, Value chain and KSF, the selected companies were further analyzed by comparing their design, marketing, and production strategies. The results of the study revealed: 1. The practice of design in strategy will be better in ensuring the market strength and pricing. 2. It becomes crucial to develop vertical-integrated business model by incorporating the production of key material – ferrite into the business. Such integrated model will further strengthen the production innovation and cost reduction for competitive edge. 3. Facing the labors and utilities shortage in the large city of the east coast area of China, new supply chain sourcing strategy to sustain the supply capability is essential. Possible options include state-of-the-art factory automation or new factory sites at Southeast Asia country such as Vietnam. Keywords:Inductive component manufacture, Design In strategy, Five forces analysis, Value chain analysis.

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