Abstract
One of the most important issues in aging polulations is aging-related diseases. In orthopedic industies, total joint replacement is the largest marketplace which is dominated by US manufacturers. Though merger and acquisition activites by these US manufacturers, they continue to increase market share while the other small orthopedic companies sustain higher competitive pressure in global marketplace. This research focuses on the growth opportunity and competitive strategy of one Taiwan orthopedic company for its major international markets-US and China. By using PEST, SWOT and Ansoff growth matrix, the possible growth competitive strategies and related markting strategies of the company is investigated. 1. In US market: It is recommended to focus on the area of Asia immigrants, through the provision of good quality but low price products into the hospital's procurement side and by providing customized surgical instruments to strengthen the target users – orthoedic surgeon. 2 in China market: it is recommended to develop more products expansion into both sides of high-end and low-end markets. In order to gain a higher market share, asking surgeons in Taiwan to assist clinical education to China Surgeon. Finally, two markets may also consider cooperation with the local manufacturer or distributor, by using collaborators resources to develop new markets.