Abstract
The development of Taiwan economics in recent decade, which has brought the country progress in various sporting activities, especially in the golfing sectors. The golfing population and investment are grown drastically and become one of the top ranking among all of the sport categories in the island. This research aiming at the discussing on the golf country clubs with its different business strategy, management practice, software and hardware constructions, as a business, how these management strategy to adapt the golfing marketing, customers requirement and/or expect, It is worth to study and conclude how have their value been built and their way of success in the highly competitive golf country clubs business fields. The conclusion wants to help the golf course management to provide the suitable recreational services for the right native recreational demand, moreover to extend the creational service functions of the golf course concretely. It as well will allow the government related offices to evaluate, develop and set up the suitable rules, regulations and strategy for the golf management criteria, it is highly demand for the golfing people requested, and to solve the unbalanced management problem of the current golf clubs. Visiting discussion survey and questionnaire survey were used as major methods in this research. The valid samples were obtained by randomly stratifies sampling golf courses with high, medium and low grade in northern Taiwan. Data were analyzed by Maslow demand theory; the analysis shows that the golf courses finance income structure is from basically classified in three categories, the clubs memberships, the clubs investors and golfing players, this is the golf clubs operation running coverage principal, as like a humans body and blood. The purpose of join the course is mainly for finance gain, social activities and relax. Their mostly concern are invest safety, social relation and high grade of respect and services. The golf courses value will be influenced by the varieties of the course provided from its clubs hardware construction, software management implementation and especially the highly sensible of Hon able and grand services. As a result, the golf course except their grand hardware constructions, facilities and the creational management, it is absolutely essential to provide their key supporters, membership owners, investors and guest players with very honorable services to gain the business success and win the competition among the golf courses.