Abstract
Since 2000, Taiwan society filled with a discussion of "Taiwan youth dream to open a café". However, the past discussion aside the dream of individuality, the influence of consumer culture and the pursuit of taste, and even the criticism of “a little happiness”, can not fully explain the reasons behind this phenomenon and context. The special feature of this phenomenon is that it touches the career imagination of class flow. The choice of work and even the business, in both discussion and research often point to the foundation from the economic and class, therefore the dream of life with the café business compared to it is out of tune, so as to be regarded as a social "problem". In this study, on the one hand through second-hand information, media, magazines and newspapers to describe the development process of café in Taiwan, and through interview with senior informants who understand the development of past café, to verify the missing place of existing literature date. On the other hand through in-depth interviews and participation in observation, to understand the context of youth action. This study explains the causes and context behind the phenomenon of Taiwanese youth café dream through three aspects of dream, work and culture. The second chapter reviews the development of the cafe in Taiwan, the social significance of the café dream and the café’s entrepreneurial threshold to explain how the café can "become" the answer to the youth’s dream. The third chapter is actually found through the café's business is to create a self-employed to meet the personal preferences of the work, and find out what special about this "work" to explain the reasons for young people to open café. The fourth chapter analyzes the social environment and the way of the young people's life by analyzing the meaning of the café and the work culture in the youth life. This study suggests that the phenomenon of Taiwanese youth café dream is because the young people in the current social environment and work patterns change, the existing career planning model has become difficult. So through the open café, this type and meaning quite diverse and business is also very flexible business, to create a possible in the current society to regain the balance between work and lifestyle. In other words, the café dream is actually a kind of social action in the current social adversity to find exports.