Abstract
With the rapid advances in science and technology, business models also need to be changed to meet customer needs as well. This study is to explore a riveting machine enterprise. Since the scope of the riveting machine covered a very wide range, and it can be used in a lot of industries, such as: the garment industry, leather industry, advertising, stationery, etc. In this study, we will focus on the riveting machine that used in sheet metal processing industry. The study focuses on business model generation canvas that indicated by Osterwalder and, Pigneur(2010). Each business model canvas contains nine factors: customer segmentation, value proposition, channels, customer relationship, revenue streams, key resources, key activities, key partners and the cost structure. Two companies were selected to compared several in-depth interviews information were collected. We analyzed above information and apply to business generation canvas for both companies. Based on the results, Company G can still survive by keeping the as-is business model canvas. However, the riveting machine for sheet metal industry may eliminated by market saturation. To avoid this, the study suggests that Company G improve current products to offer more automatic functions and safety functions. This will make the machine has more flexible and profitable. Besides, re-adjusting current maintenance fee policy can be applied to respond the urgency of the machines. Keywords: Business Model, Riveting Machine Industry, Case Study