Abstract
Abstract In this new era, the tourism trends in Taiwan have changed a lot because of the maturity of travel behaviors and because of the influences of technology. ATOUT FRANCE in Taiwan has started from 1995 her services to promote people living in Taiwan to travel to France and has been very attentive and very active in tourist market. By taking ATOUT FRANCE Taiwan office as an example, this thesis will lead the readers to understand her history of developments in Taiwan and to see how she will face the future. It is important for ATOUT FRANCE in Taiwan to reinforce the future strategies for better qualities of traveling experiences in France and to provide suggestions to travel agencies in order to improve their services to tourists from Taiwan.