Abstract
In recent years, APP needs and opportunities are driven by the growing of mobile devices.Under the rapidly changes of the environment, companies need to pursue the competitive advantages and enhance the competitiveness of enterprises. In this study, I use case study method to discuss APP start-up company - Gogolook Co. How does the start-up caompany maintain high flexibility in response to the external environment’s changes, continue to accumulate the resources and capability, and develop the international market. This study follows the Resource-Base View, Dynamic Capabilities View, international and national cultural theories. I used dynamic capabilities view as the main theoretical framework, and I develop a conceptual flow diagram (Figure 2-3) to illustrate the case company. This study deeply analyzes Gogolook Co. from 2010 to 2013 by using the four dimensions "strategy", "positioning", "process" and "technological opportunities". This study describes how does Gogolook Co. use limited resources for continuly accumulating resources and ability. How did they make their products to international markets as well (Ex: the Middle East, the United States, Japan and Taiwan). Finally, the study shows the team formation has an important impact on Gogolook Co. for accumulating the resources and the ability .In the growth period, we will find out the path for developing the international market. We could provide a reference case study to future APP start-up companies.