Abstract
This study aimed to investigate the localized competitive strategies employed for bed-and-breakfast (BNB) market in Ji-Ji Township of Nantou County. Following the case study research method and the SWOT analysis method, it formulated strategies that were further transformed into localized competitive strategies for managing bed and breakfasts (BNBs) in the focused region. The competitive strategies discussed in this research were concluded through analyses of multiple components, including marketing, value-added service, diversified experience, strategic alliance, cost control, customer analysis, and brand management. The main purpose of these strategies was to provide more value-added service that can meet customers’ diversified needs and to further build up competitive advantages for management by means of this strategy pattern. It is hoped that this study will have significant contribution to the enhancement of the management quality and standards for local BNBs in Ji-Ji Township. The improvement of management will not only attract more foreign visitors to come for sightseeing but also create more tourism revenues and job opportunities for local residents, reducing the rate of outward migration. In addition, it will also maintain nature conservation and enhance the rate of farmland use. Hopefully, Ji-Ji Township will eventually become a well-known scenic spot in the world in the long run.