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在網際網路環境下依據使用者興趣與行為的個人化推薦方法
Thesis

在網際網路環境下依據使用者興趣與行為的個人化推薦方法

陳勇全
Masters, National Tsing Hua University
1999

Abstract

個人化推薦資料探勘使用者興趣使用者行為全球資訊網 World Wide Webpersonalized recommendationuser interestsuser behaviors
As the World Wide Web becomes an important information source in recent years, it is hard to get useful knowledge from the sea of information. In this paper, we describe a technique for making personalized recommendation on the Internet environment. We introduce the concepts of the user interest and behavior that are generated from the categories of documents read by the users. A new method for mining the user interest and behavior from the documents read by the user is proposed. According to the patterns of user interests and behaviors, we define six types of web users and describe a similarity measure of the patterns to classify the users into clusters. In addition, four kinds of recommendations based on the clustering results are provided for the users. Finally, we make several experiments to evaluate the effectiveness and efficiency of our approach.

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