Abstract
Taishang (Taiwanese investors) in China who were manufacturers have been switching to service industry in recent years, with changes in the investment environment. Unlike manufacturing, Taishang in service industries have to adjust their management strategies accordingly. Chengdu, Sichuan is used as the field site, and a Taiwanese-funded kindergarten is the case studied. I try to explain how Taishang enter China’s pre-school education market, and run smoothly. There are many differences between manufacturing and service industry, such as products’ character, labor regime, labor relations and production management. Because of these, Taishang in service industry have developed different business strategies. Not only did Taishang embed themselves in the local society, but they created an unique “Taiwan experience” by training as the niche in the Chinese pre-school education market. However, the labor regime in the kindergarten is still repressive. . To build company’s image and core value, transcultural training is the key for foreign-funded enterprises. Although many factors would affect the training process, such as cultural differences and communication problems, the training indeed played an important role in creating “Taiwan experience.” Senior teachers in the kindergarten were the bridge between the employer and the employees. On the one hand, they localized the Taiwanese training lessons and became the trainers for other local employees. On the other hand, they reported inapplicable lessons to the employer. Relevant norms formulated in the training also improved the quality of employees virtually. In conclusion, transcultural training did exert influences to the company and help it create its own advantages.