Abstract
This research uses a practical small firm as an example, through its successfully introduced own brand products into China local market, to form a multi-product marketing structure and to study marketing mix – the “4P" strategy. While executing, the structure starting with “product” can avoid the price competition, comparing to starting with “price” or “promotion,” as it’s more economic and controllable. And close cooperation in the management of “place” while taking care of the mutual benefits and building trust by providing sustaining commitment, all these make the price competition in China market less a roadblock.