Abstract
The concept of entrepreneurial university, contributing in economy and society, is more and more valued after reforming the related institutional contexts. Entrepreneurial universities take researches or knowledge as commercial value putted into the market. The literature emphasized more on how environment makes commercialization activities worked. However, there are less discussion on what kinds of the commercialization strategies in campus are. This research pay more attention to how to operate and integrate commercialization strategies in entrepreneurial universities, including, University-Industry collaboration, technology transfer, and business incubation, studied with data collection, interview, and case study to investigate NTUST and FCU. We found that the commercialization strategies are deeply influenced by the environmental contexts. The ones in NTUST concentrating on industrial excellence and faculty autonomy are developed in patents, U-I collaboration, technology transfer, and business incubation in balance. The ones in FCU with high consensus of contributing industry are mainly driven by U-I collaboration. The commercial strategy in entrepreneurial university should develop their characteristic by their background and different factors of environment. In addition, the strategy to put academic knowledge on the market should be revised by their environment and business strategies to approach their goal.