Abstract
在上個世紀，大量生產以低成本有效的提供產品及服務，但隨著消費者需求的改變，具個人化特質的產品及服務開始受到消費者的重視。在兼具成本效益及產品差異化的情況下，大量客製化的經營模式於是產生。大量客製化是一種企業經營策略，其結合了大量生產及訂製生產的優點，特色在於以接近大量生產的效率提供差異化的產品及服務。 大量客製化是以顧客為導向的生產模式，其透過滿足顧客需求來創造價值。企業要成功的導入大量客製化的經營模式則必須摒棄以往生產者導向的經營觀念，藉由產品、流程的根本改變才能具備大量客製化的能力。大量客製化的導入除了適當的供應鏈策略的配合，同時需搭配相關策略的輔助，如標準化設計、模組化設計、產品族設計、模組化製程及標準化、產品線合理化、延遲化策略及推拉式策略等。 本研究蒐集專家學者的看法及其他產業導入大量客製化的做法，輔以國內LED戶外照明產業的現況及未來發展，歸納出八個LED戶外照明產業導入大量客製化的步驟，包含標準化設計、模組化設計、產品族規劃、供應鏈設計、模組化製程及標準化、產品線合理化、延遲策略的執行及推拉式生產策略，同時再以個案公司推行大量客製化的做法及成果來驗證其可行性，並提出相關結論與建議，做為國內LED戶外照明產業或其他產業實施大量客製化的參考。 In the last century, mass production has been the key manufacturing strategy used in efficiently producing products and services at low cost. However, with consumers demanding changes, customers must begin to focus their attention in specialized products. With benefits in the areas of both cost efficiency and differentiation, firms are employing mass customization strategies. Mass customization refers to a business strategy that consolidates two different business practices: mass production and craft production. It aims to provide customers with individualized products at near mass production efficiency. Mass customization is a concept that is based on customer orientation. For it to succeed, various concepts need to be incorporated, such as supplier chain strategy, standardization, modular design, product family development, product line rationalization, postponement strategy and push-pull strategy. All these are key factors crucial for the strategy's success. The purpose of this study is to create a process for leading mass customization in the LED outdoor lighting industry. The steps can be proved by case study and to be a reference for another industry.