Abstract
Abstract Since the invention of glass ceramic in 1959 by Dr. S.D. Stookey, the chief researcher of Corning Incorporated, the world well-known glass plant and researchers have been putting effort on R&D of glass ceramic. Nowadays, glass ceramic has been applied on various fields as follows: 1. Hi-tech industry: such as rocket cowlings and LCD; 2. Biomedical materials: such as artificial bones; 3. Daily lives: such as construction materials, induction cookers, and microwaves. Therefore, HTH company has viewed the production techniques of glass ceramic as its core technology. At the present time, the main products of HTH are induction cooker top plate and microwave lining materials. In the future, the company will keep on developing products for other different fields. In this thesis, the research method is case study and HTH is the object of the case. In order to improve market share of Glass Ceramic Top Plate in China and reach the leading position in the industry with best quality, how HTH adopts and plans management strategies will be discussed in the thesis. Here are the aspects HTH considers in terms of management strategies. For new products and new glass formula, it focuses on Concave Top Plate, Transparent Top Plate, Polish-free Top Plate, and Arsenic-free Top Plate. For development of new production process, it focuses on Continuous manufacture process and Polish-free manufacture process. For organizational planning, it focuses on building up high and new tech organization. For financial planning, HTH utilizes its funds according to company developing schedule. For production planning, it builds applicable production lines according to developing schedule. For product quality, it sets up practical inspection criteria and operation procedures. HTH will move on with the management strategies mentioned above to successfully improve its market share of Glass Ceramic Top Plate in China and furthermore expand to other glass ceramic product lines. In the meantime, to keep sustainability, HTH will meet customer satisfaction, provide complete employee welfares, and strive to offer good feedback for shareholders.