Abstract
In the past twenty years, mobile phone industry experiences four technology generations in past twenty years. First generation (1 G) is analog cellular system, was commercially introduced in the Americas in 1978. Second generation (2 G) is digital cellular networks. Third generation (3 G) is Mobile broadband data. And, fourth generation (4 G) is native IP networks. The leading companies are all different in each generation. The reason of it is that each company holds the different technology advantage and counter-party which forming different ecosystems. That One ecosystem operates well does not mean other new ecosystems would not beat over the origin one. For example, in the first-generation tele-communication field, the champion company, Motorola, focuses mostly on technology advance and ignore the signature of second generation raising. In second generation, Nokia concerns about customer needs instead of technology advancing to grab 40% market share once. However, Apple brings the new using way of mobile phone – smart phone with third generation technology. “What are the successful factors for the champion company during different generation?” is the main question in the study. The study based on the principle of case study by Yin(2001) – 1.Leveraging by multiple resource 2. Setting up a database 3.Developoing a chain of evidence. Based on the three principle to collect and analysis the case –Htc. Htc spend all effort to development smart phone business for past decade. With the right strategy and resource leverage, Htc reaches second or third market share in smart phone field in the world, and struggles to become no.1. The study provides iii insights for Htc to have a strategy to response the market.