Abstract
Shanzhai mobile phone’s market share grew up sharply from 5.3% of year 2004 to 40% of year 2008, and it showed that many consumers in mainland China prefer Shanzhai mobile phone. Shanzhai mobile phone market share could grow up more than 8 times during just 4 years and the mainland China mobile phone market. This study focus on the differences of the successful factors between “Nokia Star Network Industrial Park mobile phone supply chain” and “Shanzhai mobile phone supply chain”. And referred from the Clock-Speed’s (Fine. 1998) study, the PC industry structure’s historical trajectory from 1975~1985 (vertical structure) to 1985~1995 (horizontal structure), We can infer the trend of the mobile phone market and suggest mobile phone supply chain possible development. Due to these four factors (efficient design process, parts standardization, price advantage and MediaTek mobile phone chip catalysis), this study found what the successful reasons of Shanzhai mobile phone are. Secondly, the study also found that MediaTek’s role with mobile phone is the same as the Clone PC with Wintel (Windows + Intel). Then according from the PC historical trajectory, current major phone makers will be unable to continue to maintain the advantages of integrated supply chain, horizontal level modular supply chain will become the trend. Therefore, the contributions of this study are to provide the relevant & available information and inference to mobile phone industries and its supply chain which needs high knowledge-intensive & high-technologic level. They can refer this study for the future development of operation strategy.