Abstract
Memory module companies (including Flash and DRAM) are facing the challenges from less suppliers and various technology transition.Since Micron Technology (U.S. Memory chip manufacturer) acquiredElpida (Japan Memory chip manufacturer), other Memory manufacturerswere mostly controlled by Samsung and Sk Hynix, and only few market share were occupied by Nanya Technology and Winbond. In the meantime, DRAM technology is moving from DDR3 (Double Data Rate) DRAM to DDR4 or LPDDR (Low Power Double Data Rate), legacy SD (Secure Digital) card or USB Flash drive is potentially replaced by eMMC (embedded Multi-Media Card) and Solid-State Drive.Most of consumer Memory module companies facesdifficulty to get advantage from multiple suppliers, and gross margin/profit is getting lower. The present study mainly focuses on the competitive strategy analysis of the Industrial Memory module company. Proposition of Industrial Memory module company should support product longevity, stable supply, technical consultant and high quality with affordable price customer willing to pay. This is quitedifferent from consumer Memory module market: always lower price and cutting-edge product. Taking into account both supply and demand, astructural analysis of short/middle/long term strategy is introduced. Short term strategy is used for start-up Industrial Memory module company;mid-term strategy is to bring up this company to grow business size and IPO; and long-term strategy is to involve technology progress and supply to penetrate certain market share.