Abstract
The change on PC peripheral industry follows the technical developing s-curve as well as PC industrial development that a typical characteristic is shorter product life cycle. Apple iPad launch noted a new trend of innovation toward tablet PCs in the PC industries. The study is to induce the innovation model in PC peripheral industry based on the case study to LGT Company. This paper indicates the following 3 findings, which applied Christensen’s Innovation Theory, by analyzing the innovation of the PC peripheral firm as below. 1. Observe 3 segments of customers of PC peripheral to monitor the market change by a. the customers haven’t bought any product, b. the customers haven’t been satisfied, c. the customers have been over satisfied. 2. Make a sustaining innovation to supply those customers who haven’t been satisfied. Make a disruptive innovation to aiming the entry– level market and the market that those customers who have been over satisfied. 3. The trend of next generation of control technology like touching even voice or gesture control may apply disruptive innovation to satisfy those customers who haven’t bought any product.