Abstract
With spatiotemporal background evolved as time goes by, we come to know how "Value Proposition" is crucial to us. This study developed a comprehensive flow systematically commencing from "Value Proposition" guide to "Business Model". In this study we go through literature review, collate the evaluation focus on business model, and emphasize the criticality of customer value proposition. Introduce from User-Oriented and through the connection of service design tool with further enhanced analytical method developed from the strategic scheme of blue ocean strategy, business model diagram can be ultimately achieved. The research is based on the book of “Value Proposition Design”, it mainly seeks the customer value as the fundamental of all following activities. Application of visual tools from “Customer Profile” and “Value Map” enable to protrude the relationship of customer and value proposition. Service design tool is used to integrate the hierarchy of customers to bring out the prototype model. Differentiation analysis is then performed by utilizing strategy canvas that is able to generate business model, namely operational strategy to facilitate further exploration. Most companies understand the importance of Customer Value Proposition, nonetheless it not uncommon that most of them don’t know how to start with. This study presented detailed workflow and procedure to tackle the issue and elaboration in depth can be referenced based on the practical case study for readers to clearly capture the idea and capable of imitating the approach, which is the main contribution of the study.