Abstract
AbstractTaiwan IT suppliers has cooperated with international big customers for a very long term period, starting from simple sub-manufacture only, trained from sub-design and sub-manufacture process, finally knew how to do design and manufacture by themselves, also hold on the ability on global logistics support, thus it is attractive for those international big customers and medium-scale system integrators or traders, in order to catch for the business opportunity and raise up their competitions, these customers come to Taiwan and try to seek IPO cooperative partner so as to expand their scale of purchasing in Taiwan.This article focused the strategy and working pattern of International Purchasing Office (IPO) should do in Taiwan. From the developing status of global IT industry field, discuss the appearance of IPO in Taiwan and the role of IPO should do between Taiwan suppliers and the foreign customer.By way of the analysis and study from the case company, it is discussed how IPO should adjust its direction immediately according to the market changes; When facing on the seriously competition of global PC market, and meager profit, how IPO should act so as to prevent the compression of the living space; Under the fully supports by Taiwan sub-suppliers, how should IPO do to utilize the resources of all suppliers, develop the useful supply chain information and effective solution so as to offer and meet foreign customer's demands immediately.In the initial stage of 1980 times, the global computer industry was starting from Apple II close structure computer, it droved Taiwan IT industry, at that time a lot of companies to develop Apple II compatible computers, such as Acer, the small professor, Mitac, little magic, etc.. While, proposed the restraining of its patent right by the Apple II computer, caused these Taiwan companies have to revise or stop their goods. The good thing is, in 1983, IBM define the standard of the PC, owning to IBM PC is very popular at that time and IBM authorized the Taiwan manufacturers to produce with IBM compatible PC with very low patent right money, so market demand was changed from close structure of Apple II computer to the open structure of IBM PC soon, therefore it created the huge business opportunity for all the manufacturers in Taiwan, it caused Taiwan become the biggest IT computer exporters in the world-wide.Under the framework of relation between IPO, Supplier and Customer, this study uses the analysis of competition strength, finding out about the factors of industrial structure and competition, distinguish the competitive environment, build the competitive strategy. Strengthen the relation of depending of IPO with supplier and foreign customer, Taiwan IPO need to improve its own competitiveness constantly,1'st of all, concentrate to improve suppliers' quality and service.2'ndly, try to upgrade the relationship between Taiwan suppliers and foreign customer from simple buying-selling relation, through the helping from IPO, become the strategy-cooperate partnership. It will bring the win-win profit for both two sides. IPO needs to make great efforts to improve the technical core itself and offer the adding value service even more, help the international integrator and become its successful key competition advantage, it can prove the great value and importance of why the IPO is one of the key successful factor for the foreign customer.