Abstract
DISSERTATION ABSTRACTGraduate Institute of Industrial Engineering and Engineering ManagementNational Tsing Hua UniversityNAME: Hung, Wan-Cheng ADVISOR：Professor Liu, Chih-MingDate: June, 2006Constructing a Competitive Business Model fromthe Perspective of Innovation In current knowledge economy age, the environment change is so fast that an enterprise always needs to face the increasing competition pressure. In addition, since the capital and the technology are easier to obtain, the impact of technology, economic scale and relevant regulation on an enterprise are declining gradually. Under the intensive competition pressure and the fast environmental change, the problem of how to create a better performance enterprise has become a very important subject of study. The purpose for an enterprise to find a competitive strategy is part of the solution to the above problem. Peter F. Drucker said : “The core competence of every organization is different, how ever, the essential core competence of all organizations is innovation. All organizations have to develop the methods to record and measure how the performance of innovation.” So innovation and its measurement are very important for an enterprise. There are two main contributions of this research. One is the construction of a diamond competition model of an enterprise from the system and integration views. It includes three major elements: business base, business model and market .The other is the construction of a business model from the perspective of innovation for an enterprise,and applied it to a company in Taiwan called Largan.com. In this research, it emphasizes that the business operation concept should be viewed as a whole. Any enterprise has its own business model, but it can be described by using a common framework. The innovation in the business operation concept should represent the uniqueness of the whole business model instead of only the innovation of a certain element of the business model. The emphasis should be on the improvement of the competitiveness of an enterprise by using a more systematic and integrated method as proposed in this study.Keywords: Strategy, Innovation, Strategic Theory, Business Model,Competitive Advantage, Theoretical Model