Abstract
Along with the widely prevailing of internet, combining with shopping、second-hand sale、learning and game, a new form of business is emerging and becoming a unstoppable trend. The commercial trading is growing fast in website market, among them, the Customer to Customer mode have attracted most user’s interesting.By reviewing the relevant information material and browsing several auctionsited. This research illustrates two of the most well-known auction websites—Taiwan Yahoo-Kimo online auction and Taiwan E-bay online auction—to understand the key mechanism and operation models.