Abstract
This study conduct by the researcher's autoethnography and interviews from 10 gay masseurs and 9 customers. This study aim to indicate sexual/emotional performance of sex workers is a double-edged sword. Sometimes it helps gay masseurs capitalize on economic side but sometimes it devalues the sexual/emotional performance of gay masseurs. To face this issue, this study explore on the "desire manufacturing" during the labor process of gay masseurs. Through the concept of "desire manufacturing", this study aim to indicate the intersection of sexual pleasure and sexual labor and reveal the economic value of gay masseurs' working sexual pleasure.