Abstract
Under the increasingly competitive global economics, the electronic industry in Taiwan are facing even more difficult challenges. As an industry grows mature, the profit will be largely compressed, and companies in each stage will be under growing pressure. Therefore, being able to grasp the market trends and discover customers' needs can make utilizing funds effectively possible for more beneficial improvements. As far as corporate strategy is concerned, many decisions are often made based on experiences and the understanding of the industry dynamics. Although past experiences can help in making some judgments that lead to success, the cost of failure result from wrong decisions due to severe competition can cause immeasurable business loss and falling behind the competition. That is an issue a mature company has to face. Quality Function Deployment, or QFD, is a tool that transforms customers' needs into the company's internal standards. Theory of Inventive Problem Solving, or TRIZ, on the other hand, is an innovative and systematic way of research and development. By combining these two techniques, a company can grow well-suited for customers' needs, and have better market competitiveness. Therefore, this research will integrate the techniques described above by, taking a certain conventional high precision chemical material company based in Taiwan for example, collecting the objective evidences of the company's past operations, collecting opinions of the company's managerial staff with questionnaires, using QFD to transform customer's needs into operating decision items, and combining the parameters from TRIZ master Darrell Mann's business matrix to discover operating decision items that match the customers' needs. This research contributes by making the business parameter matrix comparison charts to make inquiring the charts faster and simpler. The direction of operating decisions, verified by practical projects and inspired by inventive principles from researches, matches the industry trends and customers' needs and therefore reduces a company's loss and increases its profits, and receives positive comments when under customers' inspections. That improves the relations with customers and the overall shape of the company. I expect that company leaders can use procedures from this research for references, and combine it with professional knowledge of various industry domains as the basis of operating strategy decision making.