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應用SERVQUAL與IPA評量客戶稽核服務品質績效-以半導體封測廠為例
Thesis

應用SERVQUAL與IPA評量客戶稽核服務品質績效-以半導體封測廠為例

呂怡欣
Masters, 國立清華大學, 工業工程與工程管理學系碩士在職專班
2015

Abstract

客戶稽核 服務品質 客戶滿意度 SERVQUAL SERVPERF 重要-表現程度分析法 B2B customer audit service quality customer satisfaction SERVQUAL SERVPERF Important - Performance Analysis IPA B2B
Faced with the rapid changes in the semiconductor industry, supply chain management is an important topic, and supplier audit is an important management tool, too. More and more companies drive supplier quality to take continuous improvement by supplier audit. This study refers SERVQUAL and SERVPERF to develop suitable service quality survey on customer audit handling service quality. The survey helps to catch customer expectations and satisfaction on customer audit handling services, and assess the overall evaluation of customer audit services. In addition, the study also uses important - performance analysis (IPA) to identify the most weakness to be improved on customer audit service and provide recommendations for improvement. The results showed that SERVQUAL and SERVPERF surveys are not only suitable for the assessment on the general consumers, but also for B2B staffs. They are well worth tools for industry.

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