Abstract
Abstract Recently, the semiconductor industry in mainland China quickly set off red supply chain crisis that threaten the survival of the Taiwan’s semiconductor value chains. From the IC design, wafer manufacturing, chip packaging to packaged product testing can clearly feel the pressure from mainland national team. This study will be based on design thinking process, start from the user's point of view, and use the value proposition tools .Combing with the resources of both Taiwan's memory product companies and memory testing houses to assist the memory IC industry with an aim to provide the innovated memory packaged product test solution to reduce memory packaged product test unit cost and enhance the competitiveness of memory industry. In this study, we reference "Design Thinking", the "Double-Diamond" and "Value Proposition Design" as the basis, to explore customer values . From customer insight (Discover), concept generation and problem definition (define), product or service design (Develop), to services delivery (Deliver).Then we integrate customer Profile and value map of Value Proposition. We hope to deduce our proposal to meet customer missions, solve customer pain points and meet customer expectations. Many enterprises are familiar with design thinking, customer value proposition and understand its importance. But it often met some problems in implementation, for example: how to start the process, not sure whether their product or service can be applied. This study presents the development process, as a actual case of best practice, to guide the reader into the blue ocean design thinking. As a result it can inspire the companies to adopt design thinking process. Keyword：Design Thinking、Value Proposition、Memory、Test solution。