Abstract
Growth is the first priority target of a firm. How to grow? The question is especially the toughly thinking topic to all firm’s top leaders. This thesis adopts the single-case study methodology to analyze the growth bottleneck and the growth strategic meditating process of case company, KINIK. This thesis studies the growth strategic choice by two segments, the foreign market and the domestic market. Foreign market studies base on the theory of International Direct Investment, and domestic market studies base on the literatures of the three fundamental growth strategic choices. This thesis concludes some growth strategic suggestions for case company by synthesize the growth strategic theories and the KINIK’s organizational characteristics.