Abstract
Abstract In this study, the researcher tries to discuss the relationship among brand image, service quality, perceived value, and customer satisfaction, Purchase Intention for real estate. Random questionnaire surveys were taken in the analysis of several customers. In total, 317 copies of questionnaires were collected, and 317 valid questionnaires were returned with a valid return rate of 100%. The methodologies we use in data collection are descriptive statistics, pearson product-moment correlation, independent samples t-test, one-way ANOVA. The findings of this study show that: in the questionnaire survey, the acceptance of the brand image to customer is in medium-high degree, and significant differences appear due to customers’ age, family size and average monthly personal income. The acceptance of the service quality to customer is in medium-high degree, and significant differences appear due to customers’ family size and average monthly personal income. The acceptance of the perceived value to customer is in medium-high degree, and significant differences appear due to customers’ sex and average monthly personal income. The acceptance of the customer satisfaction to customer is in medium-high degree. The acceptance of the purchase intention to customer is in medium-high degree, and significant differences appear due to customers’ average monthly personal income. positively correlated between the brand image, service quality, perceived value and the customer satisfaction, purchase intention, furthermore, the relationship among perceived value and customer satisfaction, perceived value and purchase intention is the highest. Therefore, improving service quality and cognitive prices will effectively improve customer satisfaction and purchase intention. Keywords : Brand Image, Service Quality, Perceived Value, and Customer Satisfaction, Purchase Intention