Abstract
The franchise system has become the mainstream of the management development for current real estate industry. To achieve the consistence of the service quality, the franchisors need to provide the assistance to meet the franchisee’s needs. In addition, they have to apply some systems and mechanism for effective management. As a result, they could keep growth of the performance; on the other hand, the right of the consumers is also protected. The purpose of the research is investigating the management factors of the franchise system for real estate industry. The survey reveals that the top three major dimensions requested by the franchisees from the franchisor are education training, customer service and advertising respectively. The franchisee is confronted with the competitive market. It is suggested that overall online service, legalized management, intensive brand operation, and multiple strategy league will help the franchisor effectively leading the franchisee and achieve the successful performance together.